WELCOME TO XPRNC MEDIA

Xprnc Media engages consumers at media retailer locations across the US while they are browsing and purchasing their next entertainment experience.

In the thriving world of media retail, today's consumers experience new media through a combination of listening stations, staff picks, in-person social interaction, artist new release signings and a constant flow of in-store performances. Enthusiastic, loyal and prepared to spend, they continuously consume media and all its interrelated elements including; smart devices, computers, games, sports, fashion, beverages, food, broadband, cellular, movies, concerts and anything associated with their consumption and experience of media. Reach these vital consumers through our digital network of the best media retailers in the US.

300K+ CONSUMERS MONTHLY

A constant flow of a proven core consumer constituency engaged with immediacy and impact while their minds and wallets are already open.

54/46 FEMALE:MALE, AGE 26-55

An ideal mix of male and female consumers in the prime of their spending life cycles, already motivated and ready to make purchasing decisions.

15-30 MINUTE DWELL TIME

Selling directly at the source with an ample 15 to 30 minute dwell time to make a deep and lasting impression.

COAST-TO-COAST COVERAGE

From California to New York, New Orleans to Minneapolis; a growing network of thriving music retailers; each a cultural and social destination.

Xprnc Media’s network locations are chosen because they are the best media retailers in their DMAs. These media retailers have flourished by purposely transforming their stores into vibrant centers of entertainment and culture and destinations where media fans interact in-person with other fans, artists and an knowledgeable staff of taste makers steeped in current media trends. Through the addition of related products to media consumption, artists signings and in-store performances these media retailers are providing their local consumers the best interactive media experience.

Display Unit

• Aspect Ratio: 16:9
• Dimensions: 1920 x 1080
• HD 1080p or 720p at 29.97 fps.

Description

Xprnc Media accepts the DPAA Landscape HD 16:9 Standard Ad Unit. It can support full motion video (i.e. TV ad creative), Flash animation and still imagery.

Formats

Digital formats accepted include MP4 video, uncompressed AVI video, and uncompressed QuickTime MOV video, still images and Adobe Flash.

Video

MP4 Files
• Codec: Quicktime h.264
• Video: NTSC, 1920 x 1080, 29.97(fps), Progressive Square Pixels
• Bitrate Settings: VBR (variable bit rate) 2 Pass, Target 3.5 Mbps, Maximum of 20Mbps*
* Regardless of bitrate, all content is optimized by Zoom for playback on our network.

Stills

Still images digital formats accepted include
• JPG
• PNG
• GIF
Best as high-resolution graphics (1920 x 1080 pixels, or larger if maintaining a constant aspect ratio).

Delivery

• Send files over the Internet using FTP or send on CD or DVD.
• Lead time is 10 business days.

CONSUMER EXPERIENCE

The Xprnc Media Network is a digital communication platform in the nation’s top media retailers. The network is used by Xprnc Media to run client advertisements nationally and by local operators to promote their products & services to patrons, while providing relevant and engaging information about weather, entertainment news and social media. Xprnc Media’s network is custom branded for each retailer and seen on large High Definition screens located in high traffic areas of each store.

> Main Ad Unit is 16:9 landscape and runs within frame or full screen

> Side Bar Ad Units are portrait oriented and run adjacent to editorial content

> Digital Signage ads in the Xprnc Media Network do not play audio content